Rob Moody

When I became an Army officer, I knew that I needed to start saving and investing, so I began to read voraciously about investing. Word soon got out that I knew something about investing, and over the years, many soldiers sought my counsel. I discovered that I derived a lot of personal satisfaction from educating people about personal finance and helping them to reach their financial goals.

I first read about the profession of financial planning in 1991, and soon after decided that I was going to become a financial planner. I got into this profession because I want to help people, not take advantage of them by selling them expensive, inappropriate products for large, undisclosed commissions. I have always been a strong advocate of the fee-only approach and have never accepted a commission. Additionally, I have always believed that I should try to maximize my competence since financial planning is extremely complex, and because the client’s financial security is at stake. That is why I earned a master’s degree in the subject as well as four designations and why I constantly strive to improve myself through continuing education. In 2008, I decided to narrow the focus of my practice to investment management.